John F. Sherry Jr.
Ray W. and Kenneth G. Herrick Professor of Marketing
John Sherry is an anthropologist who teaches courses in Culture, Consumption, and Marketing, and Qualitative Marketing Research. Prior to joining the Notre Dame faculty in 2005, he taught at Northwestern’s Kellogg School of Management for more than two decades. He is currently chair of the Department of Marketing at Notre Dame.
A fellow of the American Anthropological Association and the Society for Applied Anthropology, Sherry has five times been a member of the prestigious American Marketing Association Doctoral Consortium Faculty. While his early research addressed substance-abuse problems and their management in industry, his current interests are in symbolic communication, customer experience, cultural analysis, and meaning management. He has conducted fieldwork in sites as varied as the urban United States, Japan, Ireland, and the French West Indies.
Widely published in the discipline’s most respected journals, Sherry has consulted for a number of foreign and domestic corporations, including Procter & Gamble, the Coca-Cola Company, Motorola, General Foods, Eastman Kodak, Turner Broadcasting, Toyota, Glaxo, and Hyundai.
Established through the Herrick Foundation, this professorship honors the father and grandfather of Todd Herrick (’67), a member of the Mendoza College of Business Advisory Council. Todd and his wife, Linda, have three children, two of whom are Notre Dame alumni.